Concepedia
1
Publications
88
Citations
H-Index
2021
Active since
Affiliations
Koç University(Current)
Jieke Chen is an author at Koç University specializing in customer satisfaction, business, and consumer research.
Top concepts
BusinessMarketingManagementConsumer ResearchMarketing ManagementCustomer Satisfaction
Publications per year
2021–2021
Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda
Timo Mandler, Burcu Sezen, Jieke Chen et al. · Journal of Business Research · 2021 · 88 citations
Customer Satisfaction, Systematic Literature Review, Management +7
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