Concepedia

Brand Touchpoints

Brand Touchpoints is a structured interaction point between a consumer and a brand, distinguished by its capacity to shape brand experience through direct or indirect exposure across pre-purchase, purchase, and post-purchase phases.

35

Publications

2.9K

Citations

94

Authors

62

Institutions

Publications per year

2017–2026

22

Variants

Brand Contact Points

Parents

Publications

35

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature

Arne De Keyser, Katrien Verleye, Katherine N. Lemon et al. · Journal of Service Research · 2020 · 427 citations · Full text

, , +11

The Impact of Different Touchpoints on Brand Consideration

Shane Baxendale, Emma K. Macdonald, Hugh Wilson · Journal of Retailing · 2015 · 382 citations · Full text

, , +17

Omni-channel marketing, integrated marketing communications and consumer engagement

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2017 · 285 citations

, , +17

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Timothy W. Aurand, Linda Gorchels, Terrence R. Bishop · Journal of Product & Brand Management · 2005 · 264 citations

, , +14

The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint

Rossella Chiara Gambetti, Guendalina Graffigna, Silvia Biraghi · International Journal of Market Research · 2012 · 234 citations

, , +14

1–5 of 35

Authors

94

  1. AJ
    Abdullah J. Sultan

    Kuwait University, Kuwait

    2 publications · 41 citations

    2

    h-index

  2. SE
    Simon E. Glynn

    Brandeis University, United States

    1 publications · 58 citations

    1

    h-index

  3. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    1 publications · 285 citations

    1

    h-index

  4. CN
    Costanza Nosi

    Libera Università Maria SS. Assunta, Italy

    1 publications · 49 citations

    1

    h-index

  5. NQ
    Nguyễn Quỳnh

    RMIT Vietnam, Vietnam

    1 publications · 19 citations

    1

    h-index

1–5 of 94

Institutions

62

  1. Università Cattolica del Sacro Cuore

    Milan, Italy

    2 h-index

    4 publications

    504 citations

  2. Kuwait University

    Kuwait City, Kuwait

    2 h-index

    2 publications

    41 citations

  3. University of St.Gallen

    Saint Gallen, Switzerland

    2 h-index

    2 publications

    114 citations

  4. International University of Monaco

    Monaco, Monaco

    2 h-index

    4 publications

    511 citations

  5. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    93 citations

  6. Universidad de Burgos

    Burgos, Spain

    1 h-index

    1 publications

    46 citations

  7. Santa Clara University

    Santa Clara, United States

    1 h-index

    1 publications

    40 citations

  8. Hanken School of Economics

    Helsinki, Finland

    1 h-index

    1 publications

    40 citations

1–8 of 62

Venues

  1. Journal of Product & Brand Management

    3 publications · 308 citations

    3

    h-index

  2. Journal of Research in Interactive Marketing

    2 publications · 304 citations

    2

    h-index

  3. Journal of Retailing and Consumer Services

    2 publications · 63 citations

    2

    h-index

  4. Journal of Advertising Research

    JAR · 2 publications · 90 citations

    2

    h-index

  5. Managing Service Quality

    MSQ · 1 publications · 71 citations

    1

    h-index

1–5