Concepedia
Statistics
Publications
31
Citations
1.6K
H-Index
22
Active since
2016
Affiliations
Lebanese American University(Current)
SOAS University of London
American University of Sharjah
University of London
Loughborough University
Zahy Ramadan is an author at Lebanese American University specializing in marketing, business, and marketing management.
Publications per year
2016–2025
The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Maya F. Farah, Zahy Ramadan, Dana H. Harb · Journal of Retailing and Consumer Services · 2019 · 182 citations
Business, Marketing, Retail Management +16
Computer-generated influencers: the rise of digital personalities
Mona Mrad, Zahy Ramadan, Lina Issam Nasr · Marketing Intelligence & Planning · 2022 · 152 citations
Social Sciences, Communication, Marketing +10
From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs
Zahy Ramadan, Maya F. Farah, Lea El Essrawi · Psychology and Marketing · 2020 · 143 citations
Business, Marketing, Marketing Management +12
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites
Ibrahim Abosag, Zahy Ramadan, Tom Baker et al. · Journal of Business Research · 2019 · 141 citations · Full text
Business, Marketing, Marketing Management +13
An adapted TPB approach to consumers’ acceptance of service-delivery drones
Zahy Ramadan, Maya F. Farah, Mona Mrad · Technology Analysis and Strategic Management · 2016 · 101 citations
Business, Marketing, Marketing Management +14
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