Concepedia

Mona Mrad

MM

15

Publications

874

Citations

13

H-Index

2016

Active since

Affiliations

Lebanese American University(Current)

American University of Sharjah

Durham University

University of Manchester

University of Liverpool

Mona Mrad is an author at Lebanese American University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBrand StrategyBrand ManagementConsumer BehaviorBrand EquityBrand AwarenessBrand DevelopmentAdvertising

Publications per year

2016–2024

15

Publications

15

Computer-generated influencers: the rise of digital personalities

Mona Mrad, Zahy Ramadan, Lina Issam Nasr · Marketing Intelligence & Planning · 2022 · 138 citations

Digital Society, Digital Marketing, Brand Strategy +26

An adapted TPB approach to consumers’ acceptance of service-delivery drones

Zahy Ramadan, Maya F. Farah, Mona Mrad · Technology Analysis and Strategic Management · 2016 · 99 citations

Brand addiction in the contexts of luxury and fast-fashion brands

Mona Mrad, Joelle Majdalani, Charles Cui et al. · Journal of Retailing and Consumer Services · 2020 · 94 citations

Luxury, Consumer Research, Brand Strategy +16

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption

Mona Mrad, Charles Cui · Journal of Business Research · 2019 · 90 citations · Full text

Customer Satisfaction, Substance Use, Behavioral Addiction +17

Brand addiction: Exploring the concept and its definition through an experiential lens

Charles Cui, Mona Mrad, Margaret K. Hogg · Journal of Business Research · 2018 · 88 citations · Full text

Marketing, Culture, Consumer Culture +11

Rows per page

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