Publication | Closed Access
Brand addiction in the contexts of luxury and fast-fashion brands
94
Citations
55
References
2020
Year
LuxuryConsumer ResearchBrand StrategyConsumer CultureBrand AddictionManagementConsumer BehaviorLuxury BrandingBrand ManagementFashionConsumerismBrand DevelopmentBrand AwarenessAdvertisingMarketingCultureLuxury Brand ManagementBusinessBrand Equity
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