Concepedia

Joelle Majdalani

JM

1

Publications

94

Citations

1

H-Index

2020

Active since

Affiliations

Lebanese American University(Current)

Joelle Majdalani is an author at Lebanese American University specializing in brand equity, brand management, and luxury branding.

Top concepts

Publications per year

2020–2020

1

Publications

1

Brand addiction in the contexts of luxury and fast-fashion brands

Mona Mrad, Joelle Majdalani, Charles Cui et al. · Journal of Retailing and Consumer Services · 2020 · 94 citations

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