Concepedia

Author

Joelle Majdalani

Lebanese American University

Also Known As

Joelle Majdalani

3

Publications

94

Citations

1

H-Index

17

Concepts

All Affiliations

Lebanese American University
JM

About

Joelle Majdalani is an author at Lebanese American University specializing in brand equity, brand management, and luxury branding.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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2

Management

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94

3

Culture

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94

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Marketing

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Brand Development

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94

Joelle Majdalani

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1

Publications

94

Citations

1

H-Index

YearCitations

Brand addiction in the contexts of luxury and fast-fashion brands

Mona Mrad, Joelle Majdalani, Charles Cui,

Journal of Retailing and Consumer Services

2020

94

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