Andreea Trifu

ChatGPT adoption and its influence on faculty well-being: An empirical research in higher education

Jesús Cambra‐Fierro, María Fuentes Blasco, María-Eugenia Eugenia López-Pérez et al. · Education and Information Technologies · 2024 · 75 citations · Full text

Management, Educational Technology, Higher Education +12

The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping

Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Sorina Ioana Mișu et al. · Journal of theoretical and applied electronic commerce research · 2024 · 47 citations · Full text

Business, Information Systems, Marketing +17

How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention

Jesús Cambra‐Fierro, Lily Gao, Iguácel Melero‐Polo et al. · Journal of Retailing and Consumer Services · 2021 · 41 citations

Business, Marketing, Marketing Management +13

Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence

Lily Gao, María Eugenia López-Pérez, Iguácel Melero‐Polo et al. · Studies in Higher Education · 2024 · 35 citations

Computing, Computer Science, Educational Technology +14

The influence of communication in destination imagery during COVID-19

Jesús Cambra‐Fierro, María Fuentes Blasco, Lily Gao et al. · Journal of Retailing and Consumer Services · 2021 · 31 citations · Full text

Social Sciences, Communication, Communicable Disease Control +11