5
Publications
100
Citations
5
H-Index
2020
Active since
Affiliations
Sorina Ioana Mișu is an author at Bucharest University of Economic Studies specializing in management, consumer behavior, and structural equation modeling.
Top concepts
ManagementBusinessMarketingPsychologyHuman ResourcesConsumer BehaviorConsumer ResearchPurchase IntentionPerformance StudiesOrganizational Behavior
Publications per year
2020–2024
5
5
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping
Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Sorina Ioana Mișu et al. · Journal of theoretical and applied electronic commerce research · 2024 · 30 citations · Full text
Artificial Intelligence, Customer Satisfaction, Next-generation Shopper +29
Răzvan-Andrei Corboș, Ovidiu-Iulian Bunea, Monica Triculescu et al. · Sustainability · 2024 · 23 citations · Full text
Green Marketing, Consumer Uncertainty, Behavioral Decision Making +21
The Impact of Work Investment on Performance
Cătălina Radu, Alecxandrina Deaconu, Sorina Ioana Mișu et al. · Amfiteatru Economic · 2020 · 12 citations · Full text
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