Concepedia

Monica Triculescu

MT

4

Publications

76

Citations

4

H-Index

2020

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Monica Triculescu is an author at Bucharest University of Economic Studies specializing in management, structural equation modeling, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchPurchase IntentionConsumer Decision MakingStructural Equation ModelingPsychologyTechnologyEngineering

Publications per year

2020–2024

4

Publications

4

The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping

Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Sorina Ioana Mișu et al. · Journal of theoretical and applied electronic commerce research · 2024 · 30 citations · Full text

Artificial Intelligence, Customer Satisfaction, Next-generation Shopper +29

Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior

Răzvan-Andrei Corboș, Ovidiu-Iulian Bunea, Monica Triculescu et al. · Sustainability · 2024 · 23 citations · Full text

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +21

The Impact of Work Investment on Performance

Cătălina Radu, Alecxandrina Deaconu, Sorina Ioana Mișu et al. · Amfiteatru Economic · 2020 · 12 citations · Full text

Towards Sustainable Consumption: Consumer Behavior and Market Segmentation in the Second-Hand Clothing Industry

Răzvan-Andrei Corboș, Ovidiu-Iulian Bunea, Monica Triculescu · Amfiteatru Economic · 2023 · 11 citations · Full text

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