Concepedia

Ovidiu-Iulian Bunea

OB

7

Publications

212

Citations

7

H-Index

2019

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Ovidiu-Iulian Bunea is an author at Bucharest University of Economic Studies specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchPurchase IntentionConsumer Decision MakingStructural Equation ModelingFinanceStrategy

Publications per year

2019–2024

7

Publications

7

Influence of some financial indicators on return on equity ratio in the Romanian energy sector - A competitive approach using a DuPont-based analysis

Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Ruxandra-Irina Popescu · Energy · 2019 · 73 citations

Empirical Finance, Asset Pricing, Equity Ratio +9

The effects of the energy crisis on the energy-saving behavior of young people

Răzvan-Andrei Corboș, Ovidiu-Iulian Bunea, Daniel Constantin Jiroveanu · Energy Strategy Reviews · 2023 · 40 citations · Full text

The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping

Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Sorina Ioana Mișu et al. · Journal of theoretical and applied electronic commerce research · 2024 · 30 citations · Full text

Artificial Intelligence, Customer Satisfaction, Next-generation Shopper +29

Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior

Răzvan-Andrei Corboș, Ovidiu-Iulian Bunea, Monica Triculescu et al. · Sustainability · 2024 · 23 citations · Full text

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +21

The Effects of Strategic Procurement 4.0 Performance on Organizational Competitiveness in the Circular Economy

Răzvan-Andrei Corboș, Ovidiu-Iulian Bunea, Daniel Constantin Jiroveanu · Logistics · 2023 · 22 citations · Full text

Performance Influences Competitiveness, Strategic Procurement 4.0, Circularity +15

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