Concepedia

Silvia Biraghi

SB

Statistics

Publications

10

Citations

474

H-Index

10

Active since

2012

Affiliations

Università Cattolica del Sacro Cuore(Current)

IULM University

Northwestern University

Silvia Biraghi is an author at Università Cattolica del Sacro Cuore specializing in marketing, business, and brand management.

Publications per year

2012–2022

10

Publications

10

The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint

Rossella Chiara Gambetti, Guendalina Graffigna, Silvia Biraghi · International Journal of Market Research · 2012 · 234 citations

Business, Marketing, Marketing Management +14

Corporate branding: Where are we? A systematic communication-based inquiry

Silvia Biraghi, Rossella Chiara Gambetti · Journal of Marketing Communications · 2013 · 58 citations

Business, Marketing, Marketing Management +13

Brand wars: consumer–brand engagement beyond client–agency fights

Rossella Chiara Gambetti, Silvia Biraghi, Don E. Schultz et al. · Journal of Strategic Marketing · 2015 · 41 citations

Business, Marketing, Marketing Management +17

Between tribes and markets: The emergence of a liquid consumer-entrepreneurship

Silvia Biraghi, Rossella Chiara Gambetti, Stefano Pace · Journal of Business Research · 2018 · 40 citations

Business, Economics, Entrepreneurship +6

Branded activism: Navigating the tension between culture and market in social media

Rossella Chiara Gambetti, Silvia Biraghi · Futures · 2022 · 34 citations

Social Sciences, Communication, Marketing +12

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