Concepedia

Rossella Chiara Gambetti

RC

Statistics

Publications

21

Citations

1.1K

H-Index

17

Active since

1996

Affiliations

Università Cattolica del Sacro Cuore(Current)

Northwestern University

East China University of Science and Technology

Northern University of Malaysia

Middlesex University

Rossella Chiara Gambetti is an author at Università Cattolica del Sacro Cuore specializing in marketing, brand management, and business.

Publications per year

1996–2024

21

Publications

21

The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate

Rossella Chiara Gambetti, Guendalina Graffigna · International Journal of Market Research · 2010 · 257 citations

Management, Marketing, Marketing Management +13

The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint

Rossella Chiara Gambetti, Guendalina Graffigna, Silvia Biraghi · International Journal of Market Research · 2012 · 234 citations

Business, Marketing, Marketing Management +14

Fatal familial insomnia

R. Gallassi, Angela Morreale, P. Montagna et al. · Neurology · 1996 · 75 citations

Life Sciences, Genetics, Neurology +17

Corporate branding: Where are we? A systematic communication-based inquiry

Silvia Biraghi, Rossella Chiara Gambetti · Journal of Marketing Communications · 2013 · 58 citations

Business, Marketing, Marketing Management +13

Value co-creation between the ‘inside’ and the ‘outside’ of a company

Rossella Chiara Gambetti, Guendalina Graffigna · Marketing Theory · 2014 · 47 citations

Business, Marketing, Marketing Management +17

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