Concepedia

Elizabeth H. Manser Payne

EH

5

Publications

881

Citations

5

H-Index

2017

Active since

Affiliations

University of Wisconsin–Whitewater(Current)

University of South Dakota

Elizabeth H. Manser Payne is an author at University of Wisconsin–Whitewater specializing in marketing, business, and business intelligence.

Top concepts

BusinessMarketingFintechManagementBusiness IntelligenceArtificial IntelligenceFinanceConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2017–2024

5

Publications

5

Omni-channel marketing, integrated marketing communications and consumer engagement

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2017 · 280 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2021 · 236 citations

Artificial Intelligence, Customer Satisfaction, Business Intelligence +20

Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems

Elizabeth H. Manser Payne, Andrew J. Dahl, James W. Peltier · Journal of Research in Interactive Marketing · 2021 · 208 citations

Artificial Intelligence, Digital Business, Service Innovation +23

Mobile banking and AI-enabled mobile banking

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2018 · 143 citations

Artificial Intelligence, Customer Satisfaction, Engineering +19

The search for AI value: The role of complexity in human-AI engagement in the financial industry

Elizabeth H. Manser Payne, Colleen O'Brien · Computers in Human Behavior Artificial Humans · 2024 · 14 citations · Full text

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