Andrew J. Dahl

Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems

Elizabeth H. Manser Payne, Andrew J. Dahl, James W. Peltier · Journal of Research in Interactive Marketing · 2021 · 208 citations

Artificial Intelligence, Digital Business, Service Innovation +23

Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions

Brian A. Vander Schee, James W. Peltier, Andrew J. Dahl · Journal of Research in Interactive Marketing · 2020 · 174 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective

Andrew J. Dahl, George R. Milne, James W. Peltier · Journal of Business Research · 2019 · 107 citations

Omni-channel Environment, Health Data, Health Communication +14

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

James W. Peltier, Andrew J. Dahl, John A. Schibrowsky · Journal of Research in Interactive Marketing · 2023 · 104 citations

Artificial Intelligence, Marketing Analytics, Digital Marketing +19

Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective

James W. Peltier, Andrew J. Dahl, Eric L. Swan · Journal of Business Research · 2020 · 101 citations

Service Network, Service Ecosystems, Service Logic +10