Concepedia

Eric L. Swan

EL

Statistics

Publications

5

Citations

241

H-Index

5

Active since

2018

Affiliations

University of Wisconsin–Whitewater(Current)

Baylor University

Eric L. Swan is an author at University of Wisconsin–Whitewater specializing in management, marketing, and communication.

Top concepts

ManagementMarketingArtsTechnologySocial MediaCommunicationDigital HealthUser ExperienceDigital MarketingHealth Information

Publications per year

2018–2023

5

Publications

5

Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective

James W. Peltier, Andrew J. Dahl, Eric L. Swan · Journal of Business Research · 2020 · 101 citations

Service Network, Service Ecosystems, Service Logic +10

Health-care marketing in an omni-channel environment

Eric L. Swan, Andrew J. Dahl, James W. Peltier · Journal of Research in Interactive Marketing · 2019 · 46 citations

Digital Marketing, Consumer Research, Information Sharing +20

Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement

Andrew J. Dahl, Anthony M. D’Alessandro, James W. Peltier et al. · Journal of Research in Interactive Marketing · 2018 · 42 citations

Digital Society, Digital Marketing, Emerging Media +26

Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformations

Eric L. Swan, James W. Peltier, Andrew J. Dahl · Journal of Research in Interactive Marketing · 2023 · 30 citations

Artificial Intelligence, Operant Resources, Ai Adoption +21

Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks

Andrew J. Dahl, James W. Peltier, Eric L. Swan · Journal of Business Research · 2023 · 22 citations · Full text

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