Concepedia

Victor A. Barger

VA

6

Publications

798

Citations

6

H-Index

2012

Active since

Affiliations

University of Wisconsin–Whitewater(Current)

University of Iowa

University of Wisconsin–Madison

Victor A. Barger is an author at University of Wisconsin–Whitewater specializing in marketing, business, and digital marketing.

Top concepts

MarketingBusinessManagementDigital MarketingInteractive MarketingFintechCommunicationMedia MarketingConsumer BehaviorConsumer Research

Publications per year

2012–2021

6

Publications

6

Omni-channel marketing, integrated marketing communications and consumer engagement

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2017 · 280 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2021 · 236 citations

Artificial Intelligence, Customer Satisfaction, Business Intelligence +20

Mobile banking and AI-enabled mobile banking

Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger · Journal of Research in Interactive Marketing · 2018 · 143 citations

Artificial Intelligence, Customer Satisfaction, Engineering +19

An Integrated Marketing Communications Perspective on Social Media Metrics

Victor A. Barger, Lauren I. Labrecque · SSRN Electronic Journal · 2013 · 103 citations · Full text

Extant Metrics, Social Media, Digital Marketing +13

In search of a surrogate for touch: The effect of haptic imagery on perceived ownership

Joann Peck, Victor A. Barger, Andrea Webb Luangrath · Journal of Consumer Psychology · 2012 · 25 citations

Rows per page

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