Concepedia

Isaac Jacob

IJ

6

Publications

270

Citations

6

H-Index

1970

Active since

Affiliations

K. J. Somaiya Hospital & Research Centre(Current)

K J Somaiya Medical College

Isaac Jacob is an author at K. J. Somaiya Hospital & Research Centre specializing in marketing, management, and brand awareness.

Top concepts

MarketingManagementBrand AwarenessBrandingBusinessAdvertisingBrand StrategyBrand ManagementHigher EducationBrand Development

Publications per year

1970–2021

6

Publications

6

Identifying and analyzing touchpoints for building a higher education brand

Monica Khanna, Isaac Jacob, Neha Yadav · Journal of Marketing for HIGHER EDUCATION · 2014 · 129 citations

Service Provider, Higher Education Brand, Brand Strategy +25

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Isaac Jacob, Monica Khanna, Andrew P. Krupa · Journal of Business Research · 2019 · 78 citations

Marketing, Consumer Culture, Fashion +11

The Inherent Jurisdiction of the Court

Isaac Jacob · Current Legal Problems · 1970 · 23 citations

Constitutional Law, Law, Legal Study +19

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Monica Khanna, Isaac Jacob, Anjali Chopra · Journal of Promotion Management · 2019 · 15 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors

Monica Khanna, Isaac Jacob, Anjali Chopra · Journal of Marketing for HIGHER EDUCATION · 2021 · 15 citations

Rows per page

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