Concepedia

Monica Khanna

MK

10

Publications

411

Citations

10

H-Index

2013

Active since

Affiliations

Narsee Monjee Institute of Management Studies(Current)

K. J. Somaiya Hospital & Research Centre

K J Somaiya Medical College

Monica Khanna is an author at Narsee Monjee Institute of Management Studies specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchEducationBrand AwarenessHigher EducationConsumer BehaviorBrandingE-learning

Publications per year

2013–2023

10

Publications

10

Identifying and analyzing touchpoints for building a higher education brand

Monica Khanna, Isaac Jacob, Neha Yadav · Journal of Marketing for HIGHER EDUCATION · 2014 · 129 citations

Service Provider, Higher Education Brand, Brand Strategy +25

Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis

Vilasini Jadhav, Monica Khanna · The Qualitative Report · 2016 · 111 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +16

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Isaac Jacob, Monica Khanna, Andrew P. Krupa · Journal of Business Research · 2019 · 78 citations

Marketing, Consumer Culture, Fashion +11

TECHNOLOGY ADOPTION AND CONTINUANCE OF MOOCS: A SYSTEMATIC LITERATURE REVIEW, SYNTHESIS AND FUTURE RESEARCH AGENDA

Jinal Shah, Monica Khanna, Hiren Patel · Journal of Content Community and Communication · 2021 · 16 citations

Open Education, E-learning, Systematic Literature Review +14

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Monica Khanna, Isaac Jacob, Anjali Chopra · Journal of Promotion Management · 2019 · 15 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

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