Concepedia

Anjali Chopra

AC

6

Publications

383

Citations

6

H-Index

2018

Active since

Affiliations

K J Somaiya Medical College(Current)

K. J. Somaiya Hospital & Research Centre

Anjali Chopra is an author at K J Somaiya Medical College specializing in management, business, and customer satisfaction.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionFinanceBrandingEducationMentoringPersuasion

Publications per year

2018–2024

6

Publications

6

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju · Business Perspectives and Research · 2020 · 255 citations

Customer Satisfaction, Consumer Study, Recent Marketing Trends +21

Application of Ensemble Models in Credit Scoring Models

Anjali Chopra, Priyanka Bhilare · Business Perspectives and Research · 2018 · 44 citations

Engineering, Machine Learning, Credit Score +16

Future of Work: An Empirical Study to Understand Expectations of the Millennials from Organizations

Anjali Chopra, Priyanka Bhilare · Business Perspectives and Research · 2020 · 42 citations

Artificial Intelligence, Multigenerational Workforce, Work-integrated Learning +20

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Monica Khanna, Isaac Jacob, Anjali Chopra · Journal of Promotion Management · 2019 · 15 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors

Monica Khanna, Isaac Jacob, Anjali Chopra · Journal of Marketing for HIGHER EDUCATION · 2021 · 15 citations

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