Concepedia

Keyoor Purani

KP

21

Publications

1.4K

Citations

14

H-Index

2008

Active since

Affiliations

Indian Institute of Management Kozhikode(Current)

Amrita Vishwa Vidyapeetham

University of Salford

University of Sheffield

University of Brighton

Keyoor Purani is an author at Indian Institute of Management Kozhikode specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingHospitality MarketingSocial SciencesUser Experience

Publications per year

2008–2023

21

Publications

21

Comparing the importance of luxury value perceptions in cross-national contexts

Paurav Shukla, Keyoor Purani · Journal of Business Research · 2011 · 365 citations

Luxury, Culture, Consumer Culture +10

Modelling the consequences of e‐service quality

Sunil Sahadev, Keyoor Purani · Marketing Intelligence & Planning · 2008 · 155 citations

Customer Satisfaction, Better Service Quality, Service Quality +14

Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms

Neeru Malhotra, Sunil Sahadev, Keyoor Purani · Journal of Business Research · 2017 · 122 citations · Full text

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +12

e-Loyalty among millennials: Personal characteristics and social influences

Keyoor Purani, Deepak S. Kumar, Sunil Sahadev · Journal of Retailing and Consumer Services · 2019 · 116 citations

Customer Satisfaction, Social Identity, Personal Characteristics +9

Influences of ‘appscape’ on mobile app adoption and m-loyalty

Deepak S. Kumar, Keyoor Purani, Shyam A. Viswanathan · Journal of Retailing and Consumer Services · 2018 · 112 citations

Mobile App Adoption, Mobile Marketing, Mobile Commerce +7

Rows per page

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