Concepedia

Deepak S. Kumar

DS

13

Publications

535

Citations

11

H-Index

2013

Active since

Affiliations

Indian Institute of Management Kozhikode(Current)

Amrita Vishwa Vidyapeetham

University of Salford

Deepak S. Kumar is an author at Indian Institute of Management Kozhikode specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessConsumer BehaviorSocial SciencesUser ExperienceHospitality MarketingDesignDigital Marketing

Publications per year

2013–2023

13

Publications

13

e-Loyalty among millennials: Personal characteristics and social influences

Keyoor Purani, Deepak S. Kumar, Sunil Sahadev · Journal of Retailing and Consumer Services · 2019 · 116 citations

Customer Satisfaction, Social Identity, Personal Characteristics +9

Influences of ‘appscape’ on mobile app adoption and m-loyalty

Deepak S. Kumar, Keyoor Purani, Shyam A. Viswanathan · Journal of Retailing and Consumer Services · 2018 · 112 citations

Mobile App Adoption, Mobile Marketing, Mobile Commerce +7

Exploring restorative potential of biophilic servicescapes

Keyoor Purani, Deepak S. Kumar · Journal of Services Marketing · 2018 · 63 citations

Consumer Study, Consumer Research, Landscape Architecture +23

Model specification issues in PLS-SEM

Deepak S. Kumar, Keyoor Purani · Journal of Hospitality and Tourism Technology · 2018 · 50 citations

Tourism Management, Tourism Performance, Digital Marketing +24

Visual service scape aesthetics and consumer response: a holistic model

Deepak S. Kumar, Keyoor Purani, Sunil Sahadev · Journal of Services Marketing · 2017 · 43 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +24

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