Concepedia
Statistics
Publications
7
Citations
470
H-Index
Active since
2019
Affiliations
University of Westminster(Current)
Birkbeck, University of London
Kingston University
University of Southampton
Lancaster University
La Toya Quamina is an author at University of Westminster specializing in marketing, business, and marketing management.
Publications per year
2019–2024
‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
Jaywant Singh, Benedetta Crisafulli, La Toya Quamina et al. · Journal of Business Research · 2020 · 203 citations · Full text
Social Sciences, Marketing, Marketing Management +14
Competence is power: How digital influencers impact buying decisions in B2B markets
Benedetta Crisafulli, La Toya Quamina, Jaywant Singh · Industrial Marketing Management · 2022 · 62 citations · Full text
Business, Marketing, Marketing Management +10
‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances
Jaywant Singh, Benedetta Crisafulli, La Toya Quamina · Journal of Business Research · 2019 · 60 citations · Full text
Business, Marketing, Marketing Management +14
‘Co-branding as a masstige strategy for luxury brands: Desirable or not?
La Toya Quamina, Melanie Xue, Rahul Chawdhary · Journal of Business Research · 2023 · 53 citations · Full text
Business, Marketing, Marketing Management +12
Generative AI in Higher Education Assessments: Examining Risk and Tech-Savviness on Student’s Adoption
Yusuf Oc, Chahna Gonsalves, La Toya Quamina · Journal of Marketing Education · 2024 · 42 citations · Full text
Education, Educational Assessment, Higher Education +16
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