Concepedia
Statistics
Publications
5
Citations
126
H-Index
Active since
2021
Affiliations
King's College London(Current)
King's College School
Yusuf Oc is an author at King's College London specializing in physical activity, education, and higher education.
Publications per year
2021–2024
Generative AI in Higher Education Assessments: Examining Risk and Tech-Savviness on Student’s Adoption
Yusuf Oc, Chahna Gonsalves, La Toya Quamina · Journal of Marketing Education · 2024 · 42 citations · Full text
Education, Educational Assessment, Higher Education +16
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning
Yusuf Oc, Kirk Plangger, Sean Sands et al. · Psychology and Marketing · 2023 · 35 citations · Full text
Business, Marketing, Marketing Management +17
GIST do it! How motivational mechanisms help wearable users develop healthy habits
Yusuf Oc, Kirk Plangger · Computers in Human Behavior · 2021 · 22 citations · Full text
Public Health, Health Behavior, Health Promotion +13
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics
Yusuf Oc, Ayşegül Toker · International Journal of Sports Marketing and Sponsorship · 2022 · 15 citations · Full text
Education, Information Systems, Sports Medicine +11
Comparing The Effectiveness Of Multiple-Answer And Single-Answer Multiple-Choice Questions In Assessing Student Learning
Yusuf Oc, Hela Hassen · Marketing Education Review · 2024 · 12 citations · Full text
Education, Educational Assessment, Higher Education +13
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