Concepedia

Sung Youl Jun

SY

Statistics

Publications

11

Citations

1.8K

H-Index

10

Active since

1992

Affiliations

Sogang University(Current)

Hankuk University of Foreign Studies

Syracuse University

Ajou University

Keimyung University

Sung Youl Jun is an author at Sogang University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand AwarenessBrand EquityBrand StrategyConsumer ChoiceBrand Management

Publications per year

1992–2023

11

Publications

11

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 594 citations

Consumer Study, Brand Strategy, Consumer Research +17

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

C. Whan Park, Sung Youl Jun, Deborah J. MacInnis · Journal of Marketing Research · 2000 · 320 citations

Behavioral Decision Making, Consumer Research, Decision Framing +21

Scarcity Messages

Praveen Aggarwal, Sung Youl Jun, Jong Ho Huh · Journal of Advertising · 2011 · 312 citations

Advertising, Relative Effect, Scarcity Messages +12

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 274 citations

Marketing, Personal Branding, Management +11

Consumer Evaluations of Multiple Versus Single Price Change

Tridib Mazumdar, Sung Youl Jun · Journal of Consumer Research · 1993 · 123 citations

Consumer Economics, Consumer Uncertainty, March 1993 +19

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