Concepedia
Statistics
Publications
11
Citations
1.8K
H-Index
10
Active since
1992
Affiliations
Sogang University(Current)
Hankuk University of Foreign Studies
Syracuse University
Ajou University
Keimyung University
Sung Youl Jun is an author at Sogang University specializing in business, marketing, and brand associations.
Publications per year
1992–2023
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 598 citations
Business, Marketing, Marketing Management +12
Scarcity Messages
Praveen Aggarwal, Sung Youl Jun, Jong Ho Huh · Journal of Advertising · 2011 · 326 citations
Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
C. Whan Park, Sung Youl Jun, Deborah J. MacInnis · Journal of Marketing Research · 2000 · 324 citations
Business, Decision Sciences, Marketing +12
C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 276 citations
Consumer Evaluations of Multiple Versus Single Price Change
Tridib Mazumdar, Sung Youl Jun · Journal of Consumer Research · 1993 · 123 citations
Social Sciences, Economics, Marketing +14
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