Concepedia
Statistics
Publications
1
Citations
276
H-Index
Active since
1996
C. Whan Park is an author specializing in business, brand management, and brand extensions.
Publications per year
1996–1996
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 276 citations
Business, Marketing, Marketing Management +12
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