Concepedia

Hsiu‐Yuan Tsao

HT

Statistics

Publications

13

Citations

1K

H-Index

12

Active since

2005

Affiliations

National Chung Hsing University(Current)

Swinburne University of Technology

Simon Fraser University

University of San Diego

Minghsin University of Science and Technology

Hsiu‐Yuan Tsao is an author at National Chung Hsing University specializing in business, marketing, and marketing management.

Publications per year

2005–2024

13

Publications

13

From data to action: How marketers can leverage AI

Colin Campbell, Sean Sands, Carla Ferraro et al. · Business Horizons · 2019 · 460 citations

Business, Marketing, Marketing Management +10

Moderating effects of the brand concept on the relationship between brand personality and perceived quality

B. Ramaseshan, Hsiu‐Yuan Tsao · Journal of Brand Management · 2007 · 161 citations

Business, Marketing, Marketing Management +12

Managing the human–chatbot divide: how service scripts influence service experience

Sean Sands, Carla Ferraro, Colin Campbell et al. · Journal of service management · 2020 · 159 citations

Business, Marketing, Psychology +15

IS/IT Investment Evaluation and Benefit Realization Practices in Taiwanese SMEs

Koong Lin, Chad Lin, Hsiu‐Yuan Tsao · eSpace (Curtin University) · 2005 · 36 citations

Business, Information Systems, Information Technology +17

An experimental study of brand signal quality of products in an asymmetric information environment

Hsiu‐Yuan Tsao, Leyland Pitt, Pierre Berthon · Omega · 2005 · 31 citations · Full text

Business, Marketing, Marketing Management +16

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