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BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand AssociationsBrand ExperienceBrand IdentityBrand ImageBrand PersonalityStrategic Brand ManagementBrand Personality EffectsBrand Personality TraitsPerceived Brand Quality
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J. Scott Armstrong, David M. Georgoff · International Journal of Forecasting · 1988 · 18.2K citations
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