Publication | Closed Access
More than meets the eye: The functional components underlying influencer marketing
817
Citations
42
References
2020
Year
Influencer StudiesCustomer SatisfactionMicro-influencer MarketingManagementConsumer ResearchMarketing CommunicationInfluencer MarketingSocial InfluenceConsumer BehaviorMarketing ManagementBusinessMarketing TheoryMarketingPersuasionInfluence ModelFunctional Components
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