Concepedia
Statistics
Publications
11
Citations
1.3K
H-Index
10
Active since
2007
Affiliations
Technische Universität Braunschweig(Current)
University of Mannheim
University of Basel
Rollins College
Kent State University
Daniel Heinrich is an author at Technische Universität Braunschweig specializing in marketing, business, and marketing management.
Publications per year
2007–2015
Consumer brand relationships research: A bibliometric citation meta-analysis
Marc Fetscherin, Daniel Heinrich · Journal of Business Research · 2014 · 463 citations
Business, Marketing, Marketing Management +14
Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement
Manfred Bruhn, Verena Schoenmüller, Daniela B. Schäfer et al. · SSRN Electronic Journal · 2012 · 216 citations · Full text
Business, Marketing, Marketing Management +12
The effects of organic labels on global, local, and private brands
Hans H. Bauer, Daniel Heinrich, Daniela B. Schäfer · Journal of Business Research · 2012 · 208 citations
How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion
Hans H. Bauer, Daniel Heinrich, Isabel Martin · 2007 · 96 citations
Consumer brand relationships: A research landscape
Marc Fetscherin, Daniel Heinrich · Journal of Brand Management · 2014 · 85 citations · Full text
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