Concepedia
Statistics
Publications
10
Citations
1.3K
H-Index
Active since
2007
Affiliations
Technische Universität Braunschweig(Current)
University of Mannheim
University of Basel
Rollins College
Kent State University
Daniel Heinrich is an author at Technische Universität Braunschweig specializing in management, business, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentBrand StrategyConsumer Behavior
Publications per year
2007–2015
Consumer brand relationships research: A bibliometric citation meta-analysis
Marc Fetscherin, Daniel Heinrich · Journal of Business Research · 2014 · 453 citations
Marketing, Bibliometric Citation Meta-analysis, Consumer Study +5
Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement
Manfred Bruhn, Verena Schoenmüller, Daniela B. Schäfer et al. · SSRN Electronic Journal · 2012 · 216 citations · Full text
Brand Perception, Culture, Customer Satisfaction +10
The effects of organic labels on global, local, and private brands
Hans H. Bauer, Daniel Heinrich, Daniela B. Schäfer · Journal of Business Research · 2012 · 202 citations
Marketing, Food Marketing, Advertising +13
How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion
Hans H. Bauer, Daniel Heinrich, Isabel Martin · 2007 · 96 citations
Marketing, Relationship Marketing, Brand Passion +11
Consumer brand relationships: A research landscape
Marc Fetscherin, Daniel Heinrich · Journal of Brand Management · 2014 · 85 citations · Full text
Relationship Marketing, Brand Equity, Management +8
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