Concepedia
Statistics
Publications
1
Citations
96
H-Index
Active since
2007
Isabel Martin is an author specializing in brand development, relationship marketing, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2007–2007
How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion
Hans H. Bauer, Daniel Heinrich, Isabel Martin · 2007 · 96 citations
Marketing, Relationship Marketing, Brand Passion +11
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