Concepedia

Verena Schoenmüller

VS

Statistics

Publications

2

Citations

253

H-Index

2

Active since

2012

Affiliations

Technische Universität Braunschweig(Current)

University of Basel

Verena Schoenmüller is an author at Technische Universität Braunschweig specializing in management, business, and marketing.

Top concepts

Publications per year

2012–2015

2

Publications

2

Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement

Manfred Bruhn, Verena Schoenmüller, Daniela B. Schäfer et al. · SSRN Electronic Journal · 2012 · 216 citations · Full text

, , +10

Consumers' reaction to fair trade motivated price increases

Colin Campbell, Daniel Heinrich, Verena Schoenmüller · Journal of Retailing and Consumer Services · 2015 · 37 citations

, , +7

1–2 of 2