Concepedia
Statistics
Publications
23
Citations
2.8K
H-Index
16
Active since
1996
Affiliations
University of Basel(Current)
Frankfurt School of Finance & Management
University of Hohenheim
Pacific Lutheran University
Roche (Switzerland)
Manfred Bruhn is an author at University of Basel specializing in marketing, marketing management, and business.
Publications per year
1996–2023
Are social media replacing traditional media in terms of brand equity creation?
Manfred Bruhn, Verena Schoenmueller, Daniela B. Schäfer · Management Research Review · 2012 · 794 citations
Business, Marketing, Marketing Management +17
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Kristine Fritz, Verena Schoenmueller, Manfred Bruhn · European Journal of Marketing · 2017 · 450 citations
Business, Marketing, Marketing Management +16
Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement
Manfred Bruhn, Verena Schoenmüller, Daniela B. Schäfer et al. · SSRN Electronic Journal · 2012 · 216 citations · Full text
Business, Marketing, Marketing Management +12
Entry Regulation and the Formalization of Microenterprises in Developing Countries
Manfred Bruhn, David McKenzie · The World Bank Research Observer · 2014 · 204 citations · Full text
Social Sciences, Business Economics, Regulatory Policy +11
Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)
Manfred Bruhn, Michael A. Grund · Total Quality Management · 2000 · 174 citations
Business, Business Economics, Marketing +12
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