Concepedia

Michael A. Grund

MA

1

Publications

174

Citations

1

H-Index

2000

Active since

Affiliations

University of Basel(Current)

Michael A. Grund is an author at University of Basel specializing in customer relationship management, interactive marketing, and consumer research.

Top concepts

BusinessMarketingManagementService QualityConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive MarketingTotal Quality ManagementCustomer Relationship Management

Publications per year

2000–2000

1

Publications

1

Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)

Manfred Bruhn, Michael A. Grund · Total Quality Management · 2000 · 174 citations

Total Quality Management, Customer Satisfaction, Customer Experience +13

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