The effects of organic labels on global, local, and private brands

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

The Handbook of Social Psychology

Arthur E. Gravatt, Gardner Lindzey, F. Aronson · The Family Coordinator · 1969 · 12.7K citations

Social Context, Part Iii, Systemic Justice +19

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research · 1994 · 5.8K citations

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Consumer Uncertainty, Consumer Research, Brand Strategy +17

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.4K citations

Behavioral Decision Making, Consumer Study, Persuasive Technology +24