Manuel Michaelis

The effects of country of origin and corporate reputation on initial trust

Manuel Michaelis, David M. Woisetschläger, Christof Backhaus et al. · International Marketing Review · 2008 · 134 citations

Corporate Reputation, International Marketing, Reputation Management +18

Sponsorship congruence and brand image

David M. Woisetschläger, Manuel Michaelis · European Journal of Marketing · 2012 · 113 citations

Brand Strategy, Consumer Research, Sports Sponsorship +20

Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings

Johannes Berentzen, Christof Backhaus, Manuel Michaelis et al. · Journal of Relationship Marketing · 2008 · 39 citations

International Marketing, Relative Importance, Consumer Research +24

The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions

David M. Woisetschlaeger, Manuel Michaelis, Christof Backhaus · Advances in consumer research · 2008 · 15 citations

Brand Alliances, Brand Equity, Management +8

The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel

Nils O. Ommen, Tobias Heußler, Christof Backhaus et al. · Journal of Global Fashion Marketing · 2010 · 11 citations