Johannes Berentzen is an author at Augenstern specializing in intercultural marketing, international business, and international marketing.
Top concepts
BusinessEconomicsMarketingManagementGlobalizationServices TradeService QualityGlobal MarketingConsumer BehaviorConsumer Research
Publications per year
2008–2008
1
1
Johannes Berentzen, Christof Backhaus, Manuel Michaelis et al. · Journal of Relationship Marketing · 2008 · 39 citations
International Marketing, Relative Importance, Consumer Research +24
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