Concepedia

Vivian Hartleb

VH

Statistics

Publications

2

Citations

225

H-Index

2

Active since

2008

Affiliations

TU Dortmund University(Current)

Vivian Hartleb is an author at TU Dortmund University specializing in consumer research, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchHealthEconomicsBrand EquityBrand StrategyFood Marketing

Publications per year

2008–2011

2

Publications

2

How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

David M. Woisetschläger, Vivian Hartleb, Markus Blut · Journal of Relationship Marketing · 2008 · 208 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

An empirical multi‐method investigation of price knowledge in food retailing

Peter Kenning, Vivian Hartleb, Helmut Schneider · International Journal of Retail & Distribution Management · 2011 · 17 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

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