Concepedia

Alisha Stein

AS

6

Publications

706

Citations

6

H-Index

2014

Active since

Affiliations

Curtin University(Current)

Alisha Stein is an author at Curtin University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingService QualityUser ExperienceDigital Marketing

Publications per year

2014–2019

6

Publications

6

Towards the identification of customer experience touch point elements

Alisha Stein, B. Ramaseshan · Journal of Retailing and Consumer Services · 2016 · 283 citations · Full text

Customer Experience, Customer Satisfaction, Touch User Interface +9

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

B. Ramaseshan, Alisha Stein · Journal of Brand Management · 2014 · 261 citations

Brand Equity, Brand Personality, Management +8

The customer experience – loyalty link: moderating role of motivation orientation

Alisha Stein, B. Ramaseshan · Journal of service management · 2019 · 77 citations

Customer Experience, Customer Satisfaction, Digital Marketing +24

Firm self-service technology readiness

B. Ramaseshan, Russel Kingshott, Alisha Stein · Journal of service management · 2015 · 39 citations · Full text

Firm Performance, Education, Classical Test Theory +16

Customer Referral Behavior

Alisha Stein, B. Ramaseshan · Journal of Service Research · 2014 · 28 citations · Full text

Customer Satisfaction, Digital Marketing, Customer Profiling +19

Rows per page

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