Concepedia

Zillur Rahman

ZR

Statistics

Publications

180

Citations

15K

H-Index

67

Active since

1986

Affiliations

Indian Institute of Technology Roorkee(Current)

Aligarh Muslim University

Oslo University Hospital

University of Oslo

University of Bergen

Zillur Rahman is an author at Indian Institute of Technology Roorkee specializing in business, marketing, and marketing management.

Publications per year

1986–2025

180

Publications

180

Factors Affecting Green Purchase Behaviour and Future Research Directions

Yatish Joshi, Zillur Rahman · International Strategic Management Review · 2015 · 1.4K citations · Full text

Business, Marketing, Marketing Management +12

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Jamid Ul Islam, Zillur Rahman · Telematics and Informatics · 2017 · 489 citations

Business, Marketing, Marketing Management +16

Corporate sustainability performance and firm performance research

Praveen Goyal, Zillur Rahman, A. A. Kazmi · Management Decision · 2013 · 393 citations

Management, Sustainability Management, Corporate Social Responsibility +16

Consumer engagement in online brand communities: a solicitation of congruity theory

Jamid Ul Islam, Zillur Rahman, Linda D. Hollebeek · Internet Research · 2017 · 367 citations

Business, Marketing, Marketing Management +14

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Mayank Yadav, Zillur Rahman · Telematics and Informatics · 2017 · 332 citations

Business, Marketing, Marketing Management +13

1–5 of 180