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Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Marketing AnalyticsOnline Customer BehaviorConsumer Decision MakingSocial MediaDigital MarketingMedia MarketingInteractive MarketingConsumer PerceptionConsumer ResearchMarketing CommunicationSocial MarketingManagementConsumer BehaviorSocial Medium MarketingCommunicationArtsMarketingE-commerce Industry