Concepedia
Statistics
Publications
17
Citations
975
H-Index
14
Active since
2015
Affiliations
Indian Institute of Technology Roorkee(Current)
Banaras Hindu University
KIIT University
Tallinn University of Technology
Indian Institute of Technology BHU
Mayank Yadav is an author at Indian Institute of Technology Roorkee specializing in social media, management, and marketing.
Top concepts
MarketingManagementSocial MediaCommunicationInteractive MarketingArtsMedia MarketingDigital MarketingSocial MarketingEngineering
Publications per year
2015–2024
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
Mayank Yadav, Zillur Rahman · Telematics and Informatics · 2017 · 319 citations
Marketing Analytics, Online Customer Behavior, Consumer Decision Making +15
The influence of social media marketing activities on customer loyalty
Mayank Yadav, Zillur Rahman · Benchmarking An International Journal · 2018 · 225 citations
Customer Experience, Customer Satisfaction, Digital Marketing +22
Mobile Social Media: The New Hybrid Element of Digital Marketing Communications
Mayank Yadav, Yatish Joshi, Zillur Rahman · Procedia - Social and Behavioral Sciences · 2015 · 86 citations · Full text
Powerful Smartphone, Mobile Social Media, Digital Marketing +20
Modelling the predictors of young consumers' sustainable consumption intention
Yatish Joshi, Deepak Sangroya, Anugamini Priya Srivastava et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 2019 · 45 citations
Customer Satisfaction, Sustainable Consumption, Green Marketing +20
Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’
Mayank Yadav, Shampy Kamboj, Zillur Rahman · Journal of Direct Data and Digital Marketing Practice · 2016 · 39 citations · Full text
Social Media, Digital Marketing, Media Marketing +13
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