Concepedia
Statistics
Publications
15
Citations
822
H-Index
14
Active since
2015
Affiliations
O. P. Jindal Global University(Current)
Motilal Nehru National Institute of Technology
Indian Institute of Technology Roorkee
Griffith University
National Institute of Technology Hamirpur
Deepak Sangroya is an author at O. P. Jindal Global University specializing in marketing, business, and consumer behavior.
Publications per year
2015–2025
Factors influencing buying behaviour of green energy consumer
Deepak Sangroya, Jogendra Kumar Nayak · Journal of Cleaner Production · 2017 · 234 citations
Business, Marketing, Consumer Behavior +9
Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence
Yatish Joshi, Dwarika Prasad Uniyal, Deepak Sangroya · Journal of Cleaner Production · 2021 · 208 citations
Business, Marketing, Marketing Management +16
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
Charles Jebarajakirthy, Sivapalan Achchuthan, Manish Das et al. · European Journal of Marketing · 2024 · 72 citations
Business, Marketing, Marketing Management +17
Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory
Haroon Iqbal Maseeh, Deepak Sangroya, Charles Jebarajakirthy et al. · Psychology and Marketing · 2022 · 61 citations · Full text
Business, Marketing, Social Psychology +13
Online service failure: antecedents, moderators and consequences
Mohd Adil, Mohd Sadiq, Charles Jebarajakirthy et al. · Journal of Service Theory and Practice · 2022 · 53 citations · Full text
Business, Information Systems, Management Information Systems +13
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