Manish Das

Product specific values and personal values together better explains green purchase

Seema Bhardwaj, Naman Sreen, Manish Das et al. · Journal of Retailing and Consumer Services · 2023 · 102 citations

Green Marketing, Consumer Choice, Green Purchase +10

Inspired and engaged: Decoding MASSTIGE value in engagement

Manish Das, Victor Saha, Abhirupa Roy · International Journal of Consumer Studies · 2021 · 89 citations

Consumer Motivation, Social Psychology, Consumer Research +25

Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

Md Ashaduzzaman, Charles Jebarajakirthy, Scott Weaven et al. · European Journal of Marketing · 2022 · 76 citations · Full text

Meta-analytic Path Analysis, Customer Satisfaction, Behavioral Decision Making +28

Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance

Manish Das, Mohshin Habib, Victor Saha et al. · Journal of Retailing and Consumer Services · 2021 · 72 citations · Full text

Uniqueness Dominance, Consumer Culture, Management +7

“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context

Manish Das, Victor Saha, M.S. Balaji · Journal of Product & Brand Management · 2021 · 64 citations

Consumer Motivation, Consumer Study, Consumer Research +23