Concepedia

Abhirupa Roy

AR

3

Publications

139

Citations

3

H-Index

2021

Active since

Affiliations

Tripura University(Current)

Abhirupa Roy is an author at Tripura University specializing in consumer engagement, brand building, and civic engagement.

Top concepts

CultureBrandingBusinessMarketingManagementMotivationBrand EquityBrand StrategyBrand AwarenessSocial Identity

Publications per year

2021–2025

3

Publications

3

Inspired and engaged: Decoding MASSTIGE value in engagement

Manish Das, Victor Saha, Abhirupa Roy · International Journal of Consumer Studies · 2021 · 89 citations

Consumer Motivation, Social Psychology, Consumer Research +25

High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach

Manish Das, Abhirupa Roy, Justin Paul et al. · IEEE Transactions on Engineering Management · 2022 · 33 citations

Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management

Abhirupa Roy, Manish Das, Weng Marc Lim et al. · Journal of Global Marketing · 2025 · 17 citations · Full text

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