Concepedia

Victor Saha

VS

11

Publications

553

Citations

11

H-Index

2019

Active since

Affiliations

Tripura University(Current)

Birla Institute of Technology and Science, Pilani

O. P. Jindal Global University

Griffith University

Montpellier Business School

Victor Saha is an author at Tripura University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBusiness StrategyConsumer Decision MakingBrandingBrand EquityBrand Awareness

Publications per year

2019–2023

11

Publications

11

Emerging trends in the literature of value co-creation: a bibliometric analysis

Victor Saha, Venkatesh Mani, Praveen Goyal · Benchmarking An International Journal · 2020 · 146 citations

Customer Satisfaction, Value Theory, Sustainable Value Creation +19

Inspired and engaged: Decoding MASSTIGE value in engagement

Manish Das, Victor Saha, Abhirupa Roy · International Journal of Consumer Studies · 2021 · 89 citations

Consumer Motivation, Social Psychology, Consumer Research +25

Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance

Manish Das, Mohshin Habib, Victor Saha et al. · Journal of Retailing and Consumer Services · 2021 · 72 citations · Full text

Uniqueness Dominance, Consumer Culture, Management +7

“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context

Manish Das, Victor Saha, M.S. Balaji · Journal of Product & Brand Management · 2021 · 64 citations

Consumer Motivation, Consumer Study, Consumer Research +23

Cultural consequences of brands' masstige: An emerging market perspective

Manish Das, Victor Saha, Charles Jebarajakirthy et al. · Journal of Business Research · 2022 · 56 citations · Full text

Marketing, Culture, Consumer Culture +7

Rows per page

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