Concepedia

Naman Sreen

NS

16

Publications

1.3K

Citations

14

H-Index

2017

Active since

Affiliations

O. P. Jindal Global University(Current)

Indian Institute of Management Shillong

Indian Institute of Management Rohtak

Institute of Management Technology

University of Agder

Naman Sreen is an author at O. P. Jindal Global University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorGreen MarketingCultureCustomer SatisfactionBehavioral Decision MakingEconomics

Publications per year

2017–2025

16

Publications

16

Impact of culture, behavior and gender on green purchase intention

Naman Sreen, Shankar Purbey, Pradip Sadarangani · Journal of Retailing and Consumer Services · 2017 · 695 citations

Culture, Green Marketing, Social Impact +9

Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

Naman Sreen, Amandeep Dhir, Shalini Talwar et al. · Journal of Retailing and Consumer Services · 2021 · 123 citations · Full text

Product specific values and personal values together better explains green purchase

Seema Bhardwaj, Naman Sreen, Manish Das et al. · Journal of Retailing and Consumer Services · 2023 · 102 citations

Green Marketing, Consumer Choice, Green Purchase +10

Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Swetarupa Chatterjee, Naman Sreen, Pradip Sadarangani et al. · Journal of Global Marketing · 2021 · 61 citations

Customer Satisfaction, Green Marketing, Greenwashing +19

Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products

Naman Sreen, Shankar Purbey, Pradip Sadarangani · Journal of Global Marketing · 2020 · 53 citations

Green Marketing, Greenwashing, Engineering +23

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