Concepedia

Pradip Sadarangani

PS

13

Publications

1.1K

Citations

12

H-Index

1996

Active since

Affiliations

Indian Institute of Management Shillong(Current)

O. P. Jindal Global University

Indian Institute of Management Rohtak

McMaster University

Indian Institute of Management Raipur

Pradip Sadarangani is an author at Indian Institute of Management Shillong specializing in consumer behavior, marketing, and consumer research.

Top concepts

MarketingConsumer BehaviorConsumer ResearchBusinessManagementCultureGreen MarketingSocial SciencesPurchase IntentionCustomer Satisfaction

Publications per year

1996–2024

13

Publications

13

Impact of culture, behavior and gender on green purchase intention

Naman Sreen, Shankar Purbey, Pradip Sadarangani · Journal of Retailing and Consumer Services · 2017 · 695 citations

Culture, Green Marketing, Social Impact +9

An Investigation of Construct Validity and Generalizability of the Self-Concept:

Shuzo Abe, Richard P. Bagozzi, Pradip Sadarangani · Journal of International Consumer Marketing · 1996 · 70 citations

Social Psychology, Educational Psychology, Consumer Research +24

Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Swetarupa Chatterjee, Naman Sreen, Pradip Sadarangani et al. · Journal of Global Marketing · 2021 · 61 citations

Customer Satisfaction, Green Marketing, Greenwashing +19

A Cross-national Study of Environmental Performance and Culture: Implications of the Findings and Strategies

Sushant Kumar, V. Giridhar, Pradip Sadarangani · Global Business Review · 2019 · 60 citations

Culture, Environmental Performance, Engineering +13

Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products

Naman Sreen, Shankar Purbey, Pradip Sadarangani · Journal of Global Marketing · 2020 · 53 citations

Green Marketing, Greenwashing, Engineering +23

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