Concepedia

Yatish Joshi

YJ

Statistics

Publications

28

Citations

3.3K

H-Index

19

Active since

2015

Affiliations

Motilal Nehru National Institute of Technology(Current)

Indian Institute of Management Ahmedabad

O. P. Jindal Global University

Indian Institute of Technology Roorkee

Symbiosis International University

Yatish Joshi is an author at Motilal Nehru National Institute of Technology specializing in marketing, marketing management, and business.

Publications per year

2015–2025

28

Publications

28

Factors Affecting Green Purchase Behaviour and Future Research Directions

Yatish Joshi, Zillur Rahman · International Strategic Management Review · 2015 · 1.4K citations · Full text

Business, Marketing, Marketing Management +12

Social media influencer marketing: foundations, trends, and ways forward

Yatish Joshi, Weng Marc Lim, Khyati Jagani et al. · Electronic Commerce Research · 2023 · 269 citations · Full text

Business, Marketing, Marketing Management +17

Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors

Yatish Joshi, Zillur Rahman · Ecological Economics · 2019 · 265 citations

Business, Marketing, Psychology +12

Investigating the determinants of consumers’ sustainable purchase behaviour

Yatish Joshi, Zillur Rahman · Sustainable Production and Consumption · 2017 · 208 citations

Business, Marketing, Marketing Management +10

Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence

Yatish Joshi, Dwarika Prasad Uniyal, Deepak Sangroya · Journal of Cleaner Production · 2021 · 208 citations

Business, Marketing, Marketing Management +16

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