Consumer Perception Analysis is a systematic methodological framework within market positioning research that identifies and evaluates the cognitive and affective associations consumers hold toward a brand or product, distinguishing it from other market analysis techniques by focusing specifically on the interpretive processes and mental representations underlying consumer attitudes and behavioral intentions.
1.3K
Publications
81.5K
Citations
3.2K
Authors
1.3K
Institutions
Publications per year
2017–2026
536
Parents
Publications
1.3K
1–5 of 1.3K
Authors
3.2K
- MD
16
h-index
- AG
12
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- GA
12
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- AG
11
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- KG
9
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1–5 of 3.2K
Institutions
1.3K
Universidad de la República de Uruguay
Montevideo, Uruguay
18 h-index
76 publications
4.6K citations
North Carolina State University
Raleigh, United States
16 h-index
58 publications
3.1K citations
Aarhus University
Aarhus, Denmark
14 h-index
25 publications
2K citations
Wageningen University & Research
Wageningen, The Netherlands
12 h-index
21 publications
1.5K citations
University of Florida
Gainesville, United States
12 h-index
34 publications
1.6K citations
University of Naples Federico II
Naples, Italy
9 h-index
19 publications
1.3K citations
University of Southern Denmark
Odense, Denmark
8 h-index
18 publications
704 citations
Universidade Estadual de Campinas (UNICAMP)
Campinas, Brazil
8 h-index
20 publications
1.6K citations
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Venues
- Journal of Consumer Research
JCR · 29 publications · 6.2K citations
26
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- British Food Journal
35 publications · 3.7K citations
25
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- Journal of Marketing Research
28 publications · 2.9K citations
23
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- Sustainability
32 publications · 1.5K citations
23
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- Journal of Sensory Studies
30 publications · 1.4K citations
20
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