Sze Man Chong

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Chung‐Wha Ki, Leslie Cuevas, Sze Man Chong et al. · Journal of Retailing and Consumer Services · 2020 · 640 citations · Full text

Business, Marketing, Marketing Management +10

How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review

Chung‐Wha Ki, Sze Man Chong, Jung Ha‐Brookshire · Corporate Social Responsibility and Environmental Management · 2020 · 129 citations

Management, Strategy, Supply Chain Management +11

Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption

Chung‐Wha Ki, Chunsheng Li, Ashley Chenn et al. · Journal of Retailing and Consumer Services · 2023 · 62 citations

Business, Marketing, Marketing Management +17

Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research

Chung‐Wha Ki, Ashley Chenn, Sze Man Chong et al. · Journal of Business Research · 2024 · 44 citations

Social Sciences, Marketing, Retail Management +12

Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption

Chung‐Wha Ki, Sze Man Chong, Eugene Cheng‐Xi Aw et al. · Journal of Retailing and Consumer Services · 2024 · 29 citations

Business, Marketing, Marketing Management +15